Privacy Policy

Last Updated & Introduction

Last updated: 21 March 2026

PWD Digital Agency Pty Ltd (“PWD”, “we”, “us” or “our”) operates the website pwd.com.au. This privacy policy explains how we collect, use, disclose and protect personal information in accordance with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and the EU General Data Protection Regulation (GDPR) where applicable.

We are committed to safeguarding the privacy of our website visitors, clients and prospective clients. This policy sets out what personal data we may collect, how we process it, and the rights you have in relation to your data.

Owner and Data Controller:
PWD Digital Agency
3 Loftus Street, West Leederville, WA 6007, Australia
Email: info@pwd.com.au

Types of Personal Data Collected
Purposes of Processing
Third-Party Services
International Data Transfers
Cookie Policy
Your Rights
Data Security
Data Retention
Children’s Privacy
Changes to This Policy
Definitions
Contact Information

1. Types of Personal Data Collected

Data You Provide Voluntarily

When you contact us through our website forms, email or telephone, you may provide us with the following personal information:

First name and last name
Email address
Phone number
Company name
Website URL
Any additional information you include in your enquiry

Data Collected Automatically

When you visit our website, certain data is collected automatically through cookies and similar technologies:

IP address
Browser type and version
Operating system and device information
Pages visited and time spent on each page
Referring URLs and exit pages
Geographic location (country/region level)
Usage data and interaction patterns

2. Purposes of Processing

We collect and process personal data for the following purposes:

Providing services and responding to enquiries — to communicate with you, answer your questions and deliver the services you have requested
Analytics and site improvement — to understand how visitors use our website and to improve its performance, functionality and content
Advertising and remarketing — to deliver relevant advertisements and measure the effectiveness of our marketing campaigns
Spam protection — to protect our website and forms from automated abuse
Legal compliance — to meet our obligations under applicable laws and regulations
Business operations — to manage our client relationships via CRM systems and marketing automation tools

The legal bases for processing (under GDPR) include: your consent, performance of a contract, legitimate interests and compliance with legal obligations.

3. Third-Party Services

We use the following third-party services to operate our website and deliver our marketing activities. Each service may collect data as described in its own privacy policy.

Analytics

Google Analytics 4 (Google LLC / Google Ireland Limited) — web analytics service that tracks and reports website traffic.
Privacy Policy · Opt Out
Google Tag Manager (Google LLC) — tag management system used to deploy and manage tracking scripts.
Privacy Policy
Meta Pixel (Meta Platforms, Inc.) — analytics tool that measures the effectiveness of advertising by tracking visitor actions.
Privacy Policy

Advertising & Remarketing

Google Ads Remarketing (Google LLC) — displays targeted advertisements to users who have previously visited our website.
Privacy Policy
Meta Remarketing & Custom Audiences (Meta Platforms, Inc.) — enables targeted advertising on Meta platforms based on website interactions.
Privacy Policy · Opt Out
LinkedIn Insight Tag (LinkedIn Corporation / Microsoft) — tracks conversions and enables remarketing on the LinkedIn platform.
Privacy Policy
TikTok Pixel (TikTok Inc. / ByteDance) — tracks conversions and enables remarketing on TikTok.
Privacy Policy
NextRoll / AdRoll (NextRoll, Inc.) — retargeting and prospecting advertising platform.
Privacy Policy · Opt Out

CRM & Marketing Automation

HubSpot (HubSpot, Inc.) — customer relationship management and marketing automation platform.
Privacy Policy

Session Recording & Heatmaps

Hotjar (Hotjar Ltd.) — records user sessions and generates heatmaps to help us understand how visitors interact with our website.
Privacy Policy · Opt Out

Spam Protection

Google reCAPTCHA (Google LLC) — protects our forms from spam and automated abuse.
Privacy Policy
Akismet (Automattic Inc.) — anti-spam service for form submissions and comments.
Privacy Policy

Infrastructure

Cloudflare (Cloudflare, Inc.) — content delivery network (CDN), security and video streaming services.
Privacy Policy

Meta Social Plugins (Meta Platforms, Inc.) — allows interaction with Meta social networks directly from our website.
Privacy Policy

4. International Data Transfers

Some of the third-party services listed above are based outside Australia, including in the United States and the European Union. Where personal data is transferred outside Australia, we ensure appropriate safeguards are in place, including the EU-US Data Privacy Framework, Standard Contractual Clauses, or other mechanisms recognised under applicable law.

Under the Australian Privacy Act, we take reasonable steps to ensure that overseas recipients handle your personal information in accordance with the APPs.

5. Cookie Policy

Cookies are small text files that are placed on your device when you visit a website. We use cookies and similar tracking technologies for the following purposes:

Types of Cookies We Use

Essential cookies — required for the website to function correctly (e.g. session management, security)
Analytics cookies — help us understand how visitors interact with our website by collecting anonymous usage data (e.g. Google Analytics, Hotjar)
Advertising and targeting cookies — used to deliver relevant advertisements and track campaign performance across platforms (e.g. Google Ads, Meta Pixel, LinkedIn Insight Tag, TikTok Pixel, AdRoll)
Functional cookies — enable enhanced functionality such as live chat and form pre-population (e.g. HubSpot)

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of our website.

You can also opt out of interest-based advertising through the following industry tools:

6. Your Rights

Under the Australian Privacy Act

If you are located in Australia, you have the right to:

Access the personal information we hold about you
Request correction of inaccurate, out-of-date or incomplete information
Complain about a breach of the APPs to us, and if not satisfied, to the Office of the Australian Information Commissioner (OAIC)

If you are located in the European Union or European Economic Area, you have additional rights including:

Right of access — to obtain confirmation of whether your data is being processed and access to that data
Right to rectification — to correct inaccurate personal data
Right to erasure — to request deletion of your personal data in certain circumstances
Right to restrict processing — to limit how we use your data
Right to data portability — to receive your data in a structured, commonly used format
Right to object — to object to processing based on legitimate interests or for direct marketing
Right to withdraw consent — where processing is based on your consent, you may withdraw it at any time
Right to lodge a complaint — with a supervisory authority in your member state

How to Exercise Your Rights

To exercise any of these rights, please contact us at info@pwd.com.au. We will respond to your request within 30 days.

7. Data Security

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it from unauthorised access, alteration, disclosure or destruction. These measures include:

SSL/TLS encryption for all data transmitted between your browser and our website
Cloudflare Web Application Firewall (WAF) and DDoS protection
Access controls limiting who within our organisation can access personal data
Regular security reviews and updates to our systems

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to taking all reasonable steps to safeguard your data.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

Enquiry data — retained for the duration of our communication and any resulting business relationship
Contract-related data — retained until the contract is fully performed and for any applicable statutory retention period
Marketing data — retained until you withdraw your consent or unsubscribe
Analytics data — retained in accordance with the retention settings configured in each analytics platform (typically 14–26 months)

When personal data is no longer required, it is securely deleted or anonymised.

9. Children’s Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected data from a child, please contact us at info@pwd.com.au and we will take steps to delete it promptly.

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology or legal requirements. Any changes will be posted on this page with an updated “Last updated” date.

Where changes are material, we will endeavour to notify you via email or by placing a prominent notice on our website. We encourage you to review this policy periodically.

11. Definitions

Personal Data — any information relating to an identified or identifiable natural person
Usage Data — data collected automatically from the use of our website, such as IP addresses, browser types, pages visited and timestamps
User — any individual who visits or interacts with our website
Data Subject — any identified or identifiable natural person whose personal data is being processed (GDPR term)
Data Processor — a natural or legal person that processes personal data on behalf of the Data Controller
Data Controller — the natural or legal person that determines the purposes and means of processing personal data. For the purposes of this policy, the Data Controller is PWD Digital Agency
Cookies — small text files stored on a user’s device by a web browser at the request of a website, used to remember information about the user

12. Contact Information

If you have any questions about this privacy policy or wish to exercise your rights, please contact us:

PWD Digital Agency
3 Loftus Street, West Leederville, WA 6007, Australia
Email: info@pwd.com.au

For privacy complaints in Australia, you may also contact the:
Office of the Australian Information Commissioner (OAIC)
Website: www.oaic.gov.au
Phone: 1300 363 992