Perth Facebook Ads Agency

PWD Digital Agency runs Facebook and Instagram ads for WA businesses from Perth, with no outsourced media buying. Running the account covers audience research, ad creative and copy, pixel and Conversions API setup, campaign build, daily optimisation and reporting on cost per result. The people doing that work sit in West Leederville, and you can meet them before you commit to anything.

Judge on four things: creative made in-house, published cost-per-lead results, correct tracking setup, and willingness to show you the ad account. PWD’s results are on this page: AllSealed Shower Repairs at 235+ leads a month and $35.82 cost per lead, and SBR Collective at +800% online sales. For Westfill Group, Meta recruitment ads generated 700+ leads and filled critical mining roles. More paid social case studies are on the portfolio page.

It depends which of two things you mean by SMM: organic social media management, which is posting and community work, or paid social advertising, which is buying reach and conversions on Meta and TikTok. PWD’s focus is paid social tied to leads and sales, and we say so plainly, because the skills and the measures are different.

A good one runs paid social and paid search together and reports both against the same cost-per-lead target, because a Meta campaign judged in isolation looks better or worse than it is. PWD runs Meta, TikTok and Google Ads from one Perth office, with one conversion tracking setup and one report. Ask any agency whether its paid social and paid search teams share data.

Three factors: creative volume on a small budget, short test cycles and an honest minimum spend. A small brand needs several ad variants live at once to find a winner, tests should run in days rather than months, and the agency should tell you the spend below which the campaign cannot learn. Our Instagram advertising page sets that out.

PWD runs both in-house from West Leederville, and the practical benefit is attribution: search captures demand that already exists, social creates demand that did not, and one tracking setup shows how the two work together. That is what stops a Meta campaign being cut because its leads converted later through a branded Google search. See Google Ads Perth for the search side.

Want Meta, TikTok and Google Ads planned as one budget? Book a strategy session with the in-house Perth paid social team.

Facebook advertising costs vary depending on your industry, audience targeting, and campaign objectives. In Perth, the average cost per click (CPC) can range from $0.50 to $3, but this is just one part of the picture. What really matters is your cost per lead or sale, and that’s where strategy makes the biggest impact. At PWD, we tailor your budget to match your goals and monitor every dollar to ensure maximum return on investment. There’s no set minimum, but we’ll advise on the most effective spend for your desired results.

Nearly every business can benefit from Facebook Ads if the strategy is right. We’ve delivered strong results for:

• Local service providers (plumbers, tradies, medical practices)
• eCommerce stores selling physical products
• B2B consultants and SaaS platforms
• Real estate
• Education; and
• Hospitality

If your audience is active on Facebook, and most are, we can find and convert them. We match the ad type and message to your business model, whether you’re after direct leads, online sales or brand exposure.

Boosting a post is a quick, simple way to reach more people, but it lacks the targeting, optimisation, and tracking power of real Facebook Ads. A true Facebook Ad campaign allows you to:

• Define conversion goals (like leads or purchases)
• Split test creative and audiences
• Retarget warm users
• Optimise for results like form submissions or cart checkouts

Boosting is better than nothing, but it’s no replacement for a properly managed, results-focused ad strategy.

While we’re a full-service digital agency, this page focuses exclusively on Facebook Ads, including campaigns that run across Facebook News Feed, Stories, Messenger, Marketplace, and Facebook’s Audience Network. We specialise in building performance campaigns that are native to Facebook’s ecosystem, helping you get more value from your Meta ad spend.

That depends on your goals, industry, and ad budget. Some lead generation campaigns begin producing results within the first few days, while eCommerce campaigns may require a few weeks of testing and optimisation to hit their stride. Generally, we aim for early traction within 7-14 days and scalable performance within the first 30 days. Our structured launch and optimisation process is built to shorten the learning phase and deliver ROI as quickly as possible, without cutting corners.

Yes. We work with businesses of all sizes, including startups and small businesses with modest ad budgets. While higher budgets allow for more testing and faster data, we’re experienced in getting results with efficient spend. We’ll always be honest about what’s achievable based on your investment, and we’ll build a campaign that works within your limits, not against them.

It depends on your campaign goal, but here are the core metrics we track:

• Cost per result (lead, sale, etc.)
• Click-through rate (CTR)
• Conversion rate
• Cost per click (CPC)
• Return on ad spend (ROAS)
• Impressions and reach
• Frequency (how often your ad is seen)

We go beyond surface-level data to focus on business impact, how many leads converted, what your sales pipeline looks like, and what steps we’re taking to improve your results. Every report is designed to give you clarity, not confusion.