235+ Leads a Month
$35.82 Cost Per Lead
#1 In the shower repairs category.
430 keywords in the top 10 on Google 🤯
AllSealed Shower Repairs are dominating in WA, despite fierce competition from much larger companies in the sector.
Google My Business Optimisation Perth
Put your business on the map with expert GMB optimisation
GMB Optimisation Case Studies
Boosting local visibility in your target market
+800% Online sales driven by organic and paid traffic
+350% Website sessions
+898 Keyword rankings
SBR Collective is a retail brand, built by athletes, for athletes and has a successful store in Rockingham. Our mission – to turn the online store into a sales powerhouse.
10+ Years in #1 across competitive keywords
1.16m Impressions on Google search results
3.5k Conversions driving sustained business revenue
Perth Arbor Services partnered with PWD in 2015 to become Perth’s most visible and reputable tree care company online. The results speak for themselves!
+50% Qualified leads promoting profitable services
2x Web traffic across SEM & SEO campaigns
5.6k Conversions focusing on new & repeat business strategies
By modernising its digital presence and introducing a performance-driven SEO and Google Ads strategy, Perth City Dental not only caught up with competitors but positioned itself for long-term growth in Perth’s crowded dental market.
Leaving No Stone Unturned
How we optimise your GMB
At PWD, we offer a comprehensive suite of Google My Business optimisation services designed to maximise your visibility across local search and Google Maps. Whether you’re starting from scratch or looking to improve your current Google Business Profile, we tailor each element to suit your business goals and target areas.
Listing creation
We’ll set up your Google My Business profile correctly from the start, ensuring all details align with Google’s best practices.
Correct business categories
Choosing the right primary and secondary categories is essential for visibility. We help you target the most relevant categories that align with your services and customer intent.
NAP (Name, Address, Phone) consistency
We ensure your business name, address, and phone number are consistently formatted across your website, GMB profile and online directories – critical for local SEO accuracy.
Service areas and keywords
We define your core service areas and naturally integrate relevant keywords to improve your chances of appearing in local search results.
Business description optimisation
Your business description is more than a blurb, it’s a strategic opportunity to showcase what sets you apart. We craft compelling, keyword-rich descriptions to engage users and Google alike.
Opening hours and attributes
We accurately list your opening hours, public holiday opening hours and business attributes to ensure users get the right information when they need it.
Visual appeal & engagement
We work with you to upload high-quality photos and videos that showcase your services, people and premises, building trust and interest instantly.
Geotagged image uploads
By geotagging your media, we help signal location relevance to Google, reinforcing your local authority.
Google stacking methodology (advanced strategy)
We implement advanced techniques like Google stacking, which uses media assets to create SEO-friendly relationships between your business and local search signals.
Weekly/monthly updates
We keep your profile active by publishing regular posts, from service updates to promotional offers.
Event and promo highlights
Have a sale or event? We create timely posts that capture attention and drive engagement.
Engaging CTAs for more traffic
Each post is designed with a clear call to action with the aim of driving clicks, calls, and visits to your website or physical location.
Helping you get more 5-star reviews
We guide you on the best ways to consistently collect quality reviews, increasing your credibility and visibility.
Responding to reviews professionally
Our team can help craft thoughtful responses that demonstrate professionalism and customer care, essential for reputation management.
Using reviews to boost credibility and ranking
Positive reviews signal trust to both potential customers and Google, and our strategy ensures you make the most of them.
Registering your business on relevant local directories
We list your business on high-quality, niche-specific and local directories that strengthen your local SEO footprint.
Consistency across all platforms
Our team audits and updates every business listing to ensure every directory reflects the same accurate business information.
Backlink value for local SEO
Each citation acts as a local backlink, supporting your domain authority and helping you rank higher in search results.
Adding service areas
We configure your profile to show the correct suburbs and regions you service, maximising your reach across Perth and beyond.
Embedding directions on your website
We enhance your site by embedding clickable Google Maps directions, making it easier for local customers to find and visit you.
Leveraging map data for increased visibility
Our optimisation ensures your listing appears prominently in map searches, helping capture high-intent users in your area.
Updating on-page SEO to match GMB
We align your website content and metadata with your GMB profile for maximum keyword consistency and relevance.
Embedding GMB listings
Your listing can be embedded directly into your contact page or homepage for improved User Experience (UX) and SEO.
Schema markup: LocalBusiness, Geo, Reviews, etc.
We implement structured data (schema) to give Google deeper insights into your business, boosting your visibility in local results and featured snippets.
Everything you need to know about Google My Business
Google My Business (also known fondly as GMB) is a tool that helps you control the online presence of your business. It allows you to manage the appearance of your business on Google (both organic search and Google Maps) by ensuring all relevant information is clearly and accurately displayed to your target audience.
This relevant information can include the name, location, telephone number, and opening and closing hours of your business. GMB also gives you an efficient platform to monitor reviews that customers have left – and to respond to them in a timely fashion. Photos are also an important aspect to stay on top of, as the appearance of your business can often be the deciding factor of whether someone wants to come to your store or visit your website.
With GMB, you can also track and keep up to date with how and where people are searching for your business. If you stay on top of this, you will learn where exactly you should focus the efforts of improving your local SEO. This can become an easy and effective marketing tool, particularly in the early phases of your business. For local SEO purposes, it’s important that your business has a physical address, or serves a particular area. This being the case, having a good online presence and optimising it with GMB, means that people will be more likely to visit your business.
Optimising your Google My Business (GMB) profile is one of the most effective ways to boost local visibility and attract high-intent customers. While simply claiming your listing is a start, it’s the optimisation that drives real results. A fully optimised profile helps your business appear in the coveted local map pack, those top three listings that dominate Google’s local search results. This puts your business front and centre when potential customers are actively searching for services in your area.
Beyond visibility, an optimised GMB profile enhances your credibility. When your listing features accurate details, regular posts, quality photos and positive reviews, customers are more likely to trust your business and take action, whether that’s calling, visiting your website, or requesting directions.
It also gives you a powerful edge over local competitors. Many businesses fail to keep their listings updated, leaving a gap you can fill by showing up more consistently and professionally in search results.
Importantly, GMB optimisation supports your broader SEO strategy. It sends strong local signals to Google, helping your website rank higher while encouraging search engines to crawl and index your content more effectively.
Absolutely! If you run a local business, having a Google My Business (GMB) profile is no longer optional; it’s essential. In today’s digital landscape, GMB is one of the most powerful tools for increasing your online visibility, especially in local search results and on Google Maps.
Most customers start their search for products or services on Google. Without a GMB listing, your business is virtually invisible in those key local search moments, meaning missed opportunities, fewer enquiries, and reduced foot traffic. On the other hand, a complete and optimised GMB profile allows you to control how your business appears when people search for what you offer.
Beyond discoverability, GMB helps build trust. Customers rely on your GMB profile to check your reviews, view your location, confirm your hours, and assess whether you’re the right choice, all without even visiting your website.
It also plays a vital role in mobile search. When someone nearby searches for “plumber near me” or “café open now,” Google prioritises businesses with active, relevant, and well-maintained GMB profiles.
Our Point of Difference
Why choose PWD for GMB optimisation in Perth?
When it comes to ranking locally, experience, strategy, and consistency matter. At PWD, we combine all three to deliver measurable results that help Perth businesses get found first in local searches.
Local SEO Experts, Backed by Data
We’re not just ticking boxes, we’re making data-driven decisions tailored to your business. Our team uses real-time insights, competitive benchmarks and keyword performance metrics to craft a GMB strategy that delivers results where it counts: on Google Maps, Search and your bottom line.
100+ Businesses Helped Dominate Their Local Areas
From tradies and clinics to law firms and retailers, we’ve helped hundreds of local businesses rise to the top of their target suburbs. Our proven GMB framework works across industries, ensuring that your listing stands out with credibility and relevance.
Transparent Packages
We believe in flexibility and results. Our GMB optimisation services come with clear inclusions, honest pricing, and the freedom to scale up anytime. You stay in control, always.
Full-Service Digital Agency: We Align GMB with Your Entire Online Presence
Unlike niche SEO operators, we take a holistic view. We don’t just optimise your GMB profile, we integrate it with your website’s on-page SEO, content marketing, Google Ads and more. The result? A seamless, unified strategy that maximises visibility across every digital touchpoint.
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Let’s grow your business, together!
Our proven Google My Business strategy for Perth clients
At PWD, we don’t just set up your Google My Business profile – we apply a proven, data-backed strategy tailored to your industry and location. Our goal is to consistently grow your visibility, engagement, and leads in Perth and surrounding suburbs through an ongoing optimisation process.
GMB health check
We begin with a full audit of your existing Google My Business profile to identify gaps, errors, or missed opportunities, ensuring your listing meets Google’s best practices.
Competitor analysis
We analyse your top-performing local competitors to uncover what’s working in your niche. This includes reviewing their categories, keyword use, posting frequency and review management strategy.
Local keyword research
Using advanced SEO tools, we identify high-intent, location-specific keywords that your ideal customers are already searching for. These terms are used strategically across your GMB content and your website for better visibility.
Regular optimisations
We continuously refine your listing, keeping all business information up to date while improving your presence in the local map pack.
Post scheduling
Our team creates and schedules engaging Google posts that showcase promotions, updates, events, and more, keeping your profile fresh and active in Google’s eyes.
Review response management
Timely responses to customer reviews show potential clients that your business is engaged and trustworthy. We help manage your online reputation by crafting appropriate replies and encouraging more feedback.
Monthly insights & analytics
We provide monthly reports that show how your profile is performing, covering impressions, actions and user behaviour.
Clicks, calls, views, post engagement
Track exactly how customers are interacting with your listing, from phone calls and direction requests to post engagement and photo views.
Transparent reporting & next steps
You’ll receive easy-to-understand insights along with clear recommendations on what we’ll do next to improve your results. No fluff – just actionable, measurable progress.
Need More Information?
Frequently asked questions about GMB optimisation
How long does GMB optimisation take to show results?
Most businesses begin to see improvements in their local visibility within 4 to 8 weeks, depending on competition and the current state of your profile. Consistency is key – ongoing updates, quality content and review activity help maintain and grow your ranking over time.
Is Google My Business really free to use?
Yes, Google My Business is completely free to set up and use. However, optimising your profile correctly and managing it strategically requires time, knowledge and ongoing effort, which is where our expert services come in.
Can I rank in nearby suburbs even if my business isn’t located there?
Yes, with the right strategy. We can help you optimise your GMB profile to rank in nearby suburbs by clearly defining your service areas, using location-relevant keywords and supporting your profile with local landing pages and citations.
How often should I update my GMB profile?
We recommend updating your Google Business Profile at least once per week. Regular posts, updated images, holiday hours and fresh business details signal to Google that your business is active and relevant, helping you rank higher in local search results.
Can you help me get more reviews on Google?
Absolutely. We implement a Google review strategy that makes it easier for your happy customers to leave 5-star feedback. We also assist with review response management to enhance your reputation and show prospective clients that you value customer experience.
Testimonials
Real insights from our clients