SARICH Building
SARICH Building is a local design and construct, industrial and commercial construction specialist in WA.
Builders Digital Marketing Agency
Digital Marketing for Home & Commercial Builders
Yes. PWD is a Perth digital marketing agency, established in 2007, that works with home builders, custom and renovation builders and commercial construction companies. We build the website, run the SEO and Google Ads, and track every enquiry back to the campaign that produced it, so you know your cost per lead by product line and suburb. The Direct Homes WA and SARICH Building case studies below show what that looks like for WA builders.
The best in home and commercial builder marketing and websites
The home and commercial building sector in Australia is constantly bursting with opportunity, and strategic marketing is the key to standing out, captivating buyers, highlighting your craftsmanship, and turning interest into sales in a buzzing market.
If you’re a home or commercial builder and you’re struggling with the number of competitors, maintaining trust/credibility, re-targeting your previous marketing strategies or even showcasing your brand online. PWD can help! PWD is a leading marketing agency in Perth with an ISO certification, working alongside home and commercial building companies helping them smash all their marketing goals since foundation.
View some of our work with home and commercial builders
What is the best digital marketing strategy for builders?
The best digital marketing strategy for a builder matches lead volume to build capacity: a website that shows completed homes by price band and suburb, local SEO for the suburbs you build in, Google Ads on the searches people run when they are ready to build, and a follow-up process that gets a display home or site visit booked within days. Most builder marketing fails at that last step, so we track cost per site visit as well as cost per lead.
Custom home builders
PWD works with custom home builders, and the approach differs from volume builders because the decision runs for months rather than weeks. The website has to carry the whole sales conversation: your process from first meeting to handover, standard inclusions, and completed homes shown in enough detail that a prospect can picture their own block. Remarketing and email nurture keep you in front of the family while they decide, and video walkthroughs and reviews build trust before the first meeting.
Renovation builders
The best strategy for renovation builders suits a shorter decision cycle, because the client already owns the house and usually has a deadline. Before-and-after galleries by project type, landing pages for the suburbs you work in, a complete Google Business Profile with steady reviews, and Google Ads on renovation, extension and second-storey terms cover most of the demand. Speed of response wins here more than anywhere.
Premium builders and lead generation
Premium builders need fewer, better-qualified leads, not more of them. We qualify on the form with budget range and land status questions, build LinkedIn and Meta audiences from past clients, offer a gated design guide in exchange for contact details, and use call tracking so your sales team knows which campaign each call came from. Revenue grows when sales time goes to display home visits instead of unqualified enquiries. See lead generation for builders.
How to choose the right digital marketing agency for a construction company
Ask four questions: what results have you produced for builders, who does the work and where, how are leads tracked, and does the contract lock me in.
Builder-specific results. Ask for named builder case studies with figures, not a logo wall. PWD publishes ours: the Direct Homes WA and SARICH Building case studies above, with the numbers as they appear on each case study page.
Who does the work. Ask whether the people in the pitch are the people on the account, and where they sit. Every PWD strategist, copywriter and developer works from our West Leederville office, nothing is offshored.
How leads are tracked. Ask for a report showing leads by source, campaign and suburb, calls included. PWD uses call tracking and connects enquiries to your CRM, so you see which campaigns produce site visits and signed contracts.
Whether the contract locks you in. PWD publishes its terms and offers no lock-in SEO contracts of the 12 or 24 month kind. For commercial, civil or industrial projects, see our construction digital marketing page.
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Our Process
Step 1: Kick Off
We’ll start with a face-to-face discovery chat, so you can meet the experts handling your project. To kick-start your digital marketing strategy, we’ll ask you lots of questions. This is to help us understand your business, your audience, and the challenges we can help you overcome.
Step 2: Deep Dive
We’ll take a deep dive into your target audience to find out who they are, what they do, and what motivates their purchasing decisions. Our job will be to know your customers and how they engage with your core products and brand. We’ll also look at your competitors to identify their strengths and weaknesses and find opportunities to set your business apart.
Step 3: Create
We use insights from the marketing assessment and discovery phase to develop ideas to communicate your core message. We’ll present you with concepts and fresh ideas per the requirements, but we believe this process should be collaborative. You know your business better than anyone, and your feedback and suggestions help us to tell your story to the world.
Step 4: Refinement
This is when we start to bring the idea to life. Once you’re happy with the concept, our Perth digital marketing team will begin the refinement stage. We’ll create custom designs and marketing collateral crafted to resonate with your target audience. We’ll present the solution for approval before starting the development phase.
Step 5: Develop
We put the plan into action. Our Perth marketing agency team will customise the deliverables and timetable based on your requirements. You’ll get regular status updates while we work on the project, and we’ll conduct rigorous testing before final approval. Then, once you’re happy we’ve met the objectives, it’s time to launch.
Step 6: Launch
Time to go live! Once your web design or digital marketing campaign is ready, and all the checks are made, we’ll roll out the solution. We’ll be on hand to make sure everything goes smoothly. For ongoing SEO and SEM campaigns, you’ll get detailed reporting showing you precisely what we’ve done and the impact on your online visibility.
What We Do
Services we provide for home builders
Web Design & Development
A home or commercial builder’s website must be visually appealing, informative, and easy to navigate. We design and develop secure, high-performance websites that highlight your services, showcase your projects, and provide a seamless user experience for potential clients.
SEO
When buyers search for builders in their area, will they find you first? Our SEO strategies improve your rankings on Google, ensuring your business appears at the top when potential clients are looking for home or commercial building services.
Social Media
Reach the right audience with precision-targeted paid social media campaigns. We help home builders engage with prospects, showcase your work, and build your brand presence. Our social media strategies drive awareness and engagement by sharing your success stories, showcasing projects, and educating potential buyers on the home or commercial building process.
Google Ads / Paid Ads
Target potential home or commercial buyers at the exact moment they’re searching for a builder. Our Google Ads campaigns drive high-intent traffic to your website, increasing enquiries and ensuring you stay ahead of the competition.
Branding
A strong, professional brand builds trust and sets you apart. We craft compelling branding strategies, from logo design to messaging, that convey your expertise, reliability, and commitment to quality craftsmanship.
Display Advertising
Stay top-of-mind with potential buyers through strategic display advertising. We place your brand in front of the right audience across relevant websites and apps, reinforcing brand awareness and driving enquiries.
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Frequently asked questions
Can you recommend a digital marketing agency that works with home builders?
Yes. PWD Digital Agency in Perth has worked with home builders since 2007 and publishes builder case studies with figures. We design and build the website, run SEO and Google Ads, and track every enquiry to its source. For Direct Homes WA, organic visits rose 96% year on year and enquiries from organic search rose 46%. Check any agency on the same evidence.
What marketing agency works specifically with custom home builders?
PWD works with custom home builders and treats them differently from volume builders. A custom build is decided over months, so the marketing has to show process, inclusions and completed homes in detail, then stay in front of the family through remarketing and email until they are ready. Ask us for a walkthrough of a live builder account.
Who is the best marketing agency for builders in Australia?
No agency can prove it is the best for builders, because no independent ranking exists. Judge on three things you can check: published builder case studies with figures, where the team doing the work sits, and how leads are tracked. PWD’s evidence is the case studies on this page, the 4.8-star Google rating shown below, and a Perth team in place since 2007.
Which digital marketing agencies specialise in lead generation for premium builders?
PWD runs lead generation for premium builders from Perth, built around qualification rather than volume. Forms ask for budget range and land status, audiences are built from past clients, gated design guides capture serious prospects, and call tracking tells sales which campaign produced each call. We report display home visits and signed contracts, not raw lead count.
How can digital marketing agencies help premium builders grow their revenue?
Digital marketing grows a premium builder’s revenue by sending the sales team fewer unqualified enquiries and more display home visits. That comes from qualifying questions on every form, campaigns aimed at households that match past clients, and tracking that shows which suburbs and campaigns produce contracts. Sales time is the scarce resource, so protecting it is where the revenue comes from.
What role does strategic marketing play for premium builders in Australia?
Strategic marketing decides which clients a premium builder pursues and what the brand promises them, before any campaign runs. It sets the price band, the suburbs, the architectural position and the proof points, then aligns the website, display homes, advertising and follow-up to the same story. Without it, campaigns bring in enquiries the business cannot serve profitably.
Do you work with builders outside Perth?
Yes. PWD is based in West Leederville, Perth, and works with builders interstate from the same in-house team, with location pages for cities such as Melbourne and Sydney. We do not have offices in other cities. Campaign structure, suburb pages and lead tracking are set up for the markets you build in.
Testimonials
Real insights from our clients